OREO, globally celebrated as the favorite cookie of many, embarked on a unique campaign featuring our client Samantha Faiers. This campaign, titled ‘OREO Twin to Win,’ was designed to elevate sales and generate buzz across 11 European markets. The initiative particularly aimed to captivate millennial parents, a key demographic for the brand.
At the heart of the campaign was the concept of ‘twinning’ – the social media trend of wearing matching outfits. It featured our talent, donning pieces from an exclusive fashion collection inspired by OREO. This strategic partnership highlighted the brand’s playful spirit and its connection with current social trends.
The campaign offered consumers a chance to win items from this unique collection and a grand prize of a €1,000 shopping spree, by purchasing special OREO packs and participating in the contest hosted on their website.
Bryony Tate, Junior Brand Manager at OREO UK, commented on the campaign’s intent: “We’re excited to spark more playful connections with the UK iteration of the campaign starring Sam Faiers and her niece, Nelly. Sam’s passion for fashion makes her an influential figure for our target audience of millennial parents.”
Vira Ponomarenko, Marketing Manager, OREO, Europe at Mondelēz, also shared insights: “Developing this collection enables us to engage playfully with our audience. This initiative showcases OREO as more than just a c ookie – it’s an iconic brand. We’re thrilled to offer OREO fans the chance to win exclusive merchandise that celebrates their love for the brand.”
