Nike, known for producing some of the most iconic football boots of all time, engaged our services for the immersive launch of the Hyper Venom in Germany. Recognizing the importance of aligning with Nike Football’s target audience, we supplied talent that resonated strongly with the online gaming demographic.
Our talent selection was specifically tailored to appeal to the eSports and FIFA communities, a strategy that proved effective in generating significant excitement and buzz within these circles. The focus was particularly on engaging younger age groups, predominantly those between 16 to 24 years old, who are avid followers of eSports and virtual football games. This approach not only amplified the launch but also helped cement Nike’s Hyper Venom as a top choice among the younger, tech-engaged football fans.
