Meta, in one of its largest-ever physical product investments, introduced the Facebook Portal, a stand-alone video-chatting device designed to revolutionise digital communication. This ambitious project aimed to carve a niche in the highly competitive tech market, focusing on enhancing the user experience in video communication.
Our agency was tasked with providing talent to support the launch and market penetration of the Facebook Portal over a 12-month period. We identified talent who aligned with the Portal’s innovative appeal. They provided authentic, hands-on reviews showcasing how the Portal could seamlessly fit into and enhance daily communication focused around family life.
Our talent delivery a multifaceted strategy that was instrumental in creating buzz around the Portal and educating the market on its unique value proposition.
The launch of the Facebook Portal marked a significant milestone for Meta Facebook in hardware innovation. Our comprehensive marketing efforts contributed to a successful introduction of the product, with an increase in consumer interest.
