McDonald’s, the globally recognised fast-food brand, faced a challenge with misinformation circulating about the origin of their burgers. A key objective was to rectify these misconceptions, particularly among their younger consumer base, by emphasising that their burgers are made with 100% British beef.
To address this, we collaborated with McDonald’s on a strategic campaign. We recognised the importance of transparent communication and authenticity in reaching and educating the younger demographic. We developed a campaign alongside our talent aimed to convey the message about the quality and origin of McDonald’s burgers in a way that resonated with the younger audience.
Our talent created a series of educational yet engaging content pieces, showcasing the journey of McDonald’s burgers from farm to restaurant. This content not only highlighted the 100% British origin of the beef but also McDonald’s commitment to quality and sustainability.
The campaign helped successfully shift perceptions and increased awareness about the true nature of McDonald’s burgers among the younger audience. It also reinforced McDonald’s position as a brand committed to transparency and quality.
