Jimmy Choo, a name synonymous with luxury footwear, consistently seeks partnerships that align with its high-end brand ethos and values. Understanding this, our agency was tasked with supporting the launch of Jimmy Choo’s latest shoe collection.
Our strategy centred on partnering talent that not only resonated with Jimmy Choo’s luxury image but also had the creative flair for communicating the brand’s values to the target audience effectively. The focus was on engaging a sophisticated, fashion-forward consumer demographic, one that appreciates the blend of style, quality, and exclusivity that Jimmy Choo represents.
We supported the curation of a campaign that included high-impact visual content, that showcased the elegance and craftsmanship of the new collection. Our selected talent played a pivotal role, leveraging their influence and creative skills to generate buzz and appeal among the desired consumer base.
The launch of the new collection was met with positive reception and increased interest among the target demographic, reinforcing Jimmy Choo’s position as a leader in the luxury footwear market.
