JD Sports, one of the world’s leading sports retailers with an extensive global presence, boasts an impressive lineup of brand ambassadors, including Rita Ora, Dua Lipa, and Anthony Joshua. In a groundbreaking deal, JD Sports partnered with us at Contego 360 for a landmark deal that marked a significant shift in their ambassador strategy.
Our collaboration resulted in securing Will Lenney, known as WillNE, as JD Sports’ first-ever social talent brand ambassador. This decision was a strategic move to tap into the burgeoning influence of digital personalities in shaping consumer preferences. Will’s role was pivotal in bridging the gap between traditional celebrity endorsements and the dynamic world of social talent.
We worked with JD Sports’ and their associated agencies to ensure content resonated with their audience.
The content strategy helped position JD Sports as a forward-thinking brand in the realm of sports retail. It not only enhanced the brand’s visibility among a younger core audience but also set a precedent for future collaborations with social talent.
