utilise their daily downtime to acquire new digital skills. This campaign was strategically designed to help enhance earning potential, aid in job searches, or foster business growth.
The concept of ‘Skills To Go’ was to make digital skill training accessible to people at various times throughout their day – whether during their morning commute, lunch break, or in the evening. The idea was to integrate learning seamlessly into everyday life.
Central to the campaign were the advertisements featuring our talent. These ads were designed not only to demonstrate how quickly and easily audiences could access and learn digital skills, but also to provide valuable career and business insights directly within the ad content. This approach made the learning experience relatable and practical, effectively engaging the audience.
Through these collaborations, we reinforced Google’s commitment to empowering individuals with digital skills, showcasing our talent’s ability to connect with audiences and deliver impactful messages in innovative ways.
In addition to “Skills to Go,” we collaborated with Google on further campaigns, including the “Path to Peak” initiative.
