In a pivotal year marked by significant social transformation, Ford Motor Group sought to leverage global social media talent for the promotion of their new launches. This comprehensive approach included a mix of experiential events, track days, and native content creation.
Our collaboration with Ford’s European and Global teams resulted in the development of a social talent strategy that supported their overarching global marketing campaigns. The initial content produced under this plan not only met but exceeded Ford’s internal benchmarks. The success of this initial campaign led to an exclusive opportunity for us, along with our represented talent, to present to Ford’s CEO and Executive Team. In this session, we explored the evolving landscape of social media talent and its potentially transformative impact on the Ford Motor Group brand.
