Dyson, the iconic British brand celebrated for its innovative technology, sought to collaborate with talent who could authentically showcase the versatility and utility of their wide range of products. The clear directive was to demonstrate these products in a relatable, everyday home setting.
The initial content, focusing on the Dyson Hair Wrap, was shared natively across various platforms, and quickly amassed millions of views. This campaign’s success was not just in its visibility but also in its tangible impact: our talent’s engagement drove the highest single-day sales ever recorded on Dyson’s direct-to-consumer website.
Our partnership with Dyson has now extended over three years, during which we have continually developed and executed strategies that resonate with their target audience. This ongoing relationship underscores our commitment to fostering enduring, productive collaborations that yield significant results for our clients.
