In line with Coca-Cola’s strategic initiative to connect with younger demographics, Contego360 was engaged to.
Partnering closely with Coca-Cola and their associated agencies, we crafted a social media-centric strategy. This innovative approach led to George Benson and Patricia Bright becoming the first social media influencers to secure long-term agreements with the brand. Their role involved integrating Diet Coke seamlessly across their various channels, complementing the broader campaign efforts. These efforts were aligned with other prominent Diet Coke series talents, including Holly Willoughby, ensuring a cohesive and impactful brand presence.
Natalie Whitehead-Farr, senior brand manager for Coca-Cola Great Britain, said: “Patricia and George are both great partners to work with and their love of fashion and travel is shared by our fans.”
