The Series offers an intimate glimpse into the personal and professional journeys of Sam Faiers and her family. Initially focusing on Sam, the show later expanded to include her sister Billie and her family. It delves into their experiences as mothers and entrepreneurs, highlighting the complexities and delights of balancing parenting and family life under the public spotlight.


The series ran for six years, Contego360 successfully negotiated all nine series of the show which included on screen brand partnerships.